About Me

My name is Siddhartha Reddy Kothakapu, but I often just go by Siddhartha Reddy. Those who know me usually call me Sid or Sidhu.

An introvert who doesn't like to be alone.

That's what my twitter bio reads. It's a line I stole from an old comic, incidentally uttered by a neckbeard hacker named Sid. (The original quote reads "A misanthropic introvert ..." which appealed my younger self. But I've grown much more hopeful of humankind since, and have consequently dropped misanthropic from the quote).

I'm a Product Engineer

Some day I will write what that means in detail. In short though, I'm an software engineer who takes the direct responsibility of solving product and business problems. It's like being a Product Manager and a Software Engineer at the same time

Udaan, since 2016

Udaan is a B2B eCommerce startup in India, I've been here right from the beginning. It's been a real fun ride, building India's fastest growing startup.

Flipkart, 2010 - 2016

I was part of the early tech team and built the Search, Promotions, and Big Data platforms. Made some great memories and even better friends.

Ziva Software, 2006 - 2010

Developing products to deliver search on mobile phones. This was before the Smartphone era, so think search over SMS and in telecom operators' WAP portals.