Hi, I’m Siddhartha Reddy Kothakapu, known to most as Sid.
I’m a Software Engineer with a deep interest in (consumer) product development, system design/architecture, programming languages (currently: Kotlin & Swift), and engineering culture.
I also have an outside interest in — in no particular order — home automaton, tech company strategy, emerging technologies (especially) in machine learning, productivity software, product design, cognitive biases, mental models and other frameworks for thinking, photography (I’m a Nikon guy), cricket, tennis, Formula 1 etc.
I presently head engineering for Customer Platform at udaan (India’s largest B2B e-commerce platform) which I joined as a member of the founding team in 2016. Before this, I was a Principal Architect at Flipkart (India’s latest B2C e-commerce platform) which I joined as an early employee in 2010. I was an Engineer at Ziva Software, building Zook.in mobile search engine (before the modern era of mobile), which I joined straight out of college as its first employee in 2006. As you might have noticed, I’ve been serial early startup employee.
I have a master’s degree in Computer Science from iiit-b. My research and thesis was in the field of Information Retrieval.
These days, you can find me tooting on Mastodon. I also occasionally tweet. You can also connect with me on LinkedIn.